The aim of the award-winning Work in Estonia campaign in Finland was to attract ICT-talent to consider Estonia as an option for living and working. The first step was to bring them to visit the web and watch the videos by surprising them in every way possible. The campaign was conducted by IDEA AD.
The Golden Egg, issuing the award, is considered Estonia’s National Advertising festival. Held since 1999 and organized by the Estonian Association of Marketing Communication Agencies, this advertising competition is the premier event for Estonian ad agencies. A jury consisting of ad agency owners and advertising experts picks the best Estonian ads from the previous calendar year.
Watch the video to find out more about the Work in Estonia campaign in Finland: